As the Indiana Pacers and Philadelphia fans continue riding the wave of TJ McConnell’s unlikely rise, a playful new merch series — emblazoned with the phrase “The White Boy” — is making headlines. The signature T‑shirt, hoodie, sweater, long‑sleeve tee and V‑neck design has quickly evolved from locker‑room joke to fan‑favorite status .

Originating as a locker‐room nickname for the energetic guard, the moniker jumped to apparel when teammates produced a soft‑cotton tee featuring “The White Boy” tagline alongside McConnell’s name. The craze escalated as fans worldwide embraced it as a badge of underdog pride .

Available in a palette of vibrant hues—from turquoise and purple to classic black and white—the collection includes unisex hoodies, long‑sleeve shirts and versatile V‑necks designed to suit all seasons . Materials range from heavyweight sweatshirts to lightweight cotton blends, aiming to match McConnell’s tenacious on‑court stamina.

Retailers such as Tee Works USA and TeePublic tapped into the trend early. Pinterest listings even highlight Spring/Summer 2024 playoff‑edition versions of the line . Market observers say the success reflects both McConnell’s rising popularity (boosted by his 2024 playoff spark) and fans’ love for cheeky, self‑effacing branding.

As Pacers gear up for the season ahead, “The White Boy” merch represents more than swag—it’s a cultural meme, celebrating grit, humility and blue‑collar hustle. Expect expanded drops as McConnell cements his role as a bench‑vital spark plug.