BREAKING: North Carolina Tar Heels Star Power Forward RJ Davis Signs Monumental 3-Year, $91 Million Maximum Contract Extension
CHAPEL HILL, N.C. — In a monumental move that solidifies the future of the North Carolina Tar Heels, power forward RJ Davis has officially signed a groundbreaking three-year, $91 million maximum contract extension. The deal, confirmed by team sources Monday morning, is being hailed as one of the most significant individual commitments in UNC basketball history.
Davis, who returned to Carolina last season for a stunning senior campaign, averaged 21.2 points, 5.6 rebounds, and 4.3 assists per game. His dominance on both ends of the court and relentless leadership helped guide the Tar Heels to a deep NCAA Tournament run and reignited national respect for the program. Now, with this high-value extension, Davis is locked in as the centerpiece of UNC’s championship aspirations for the foreseeable future.
“This is more than just a contract,” said Head Coach Hubert Davis. “RJ’s commitment symbolizes loyalty, excellence, and belief in what we’re building here in Chapel Hill. He’s the heart of our team, and his leadership will continue to shape our culture.”
The $91 million contract, though unprecedented in the collegiate NIL and team-driven framework, reflects the new era of college basketball, where top talent can remain in school while receiving professional-level compensation through structured endorsements, collectives, and university-aligned partnerships. Sources close to the program note that Davis’s deal includes extensive NIL opportunities, performance incentives, and legacy-based bonuses tied to postseason success and community impact.
Davis, a North Carolina native, expressed gratitude for the faith the university has shown in him.
“I came to UNC to compete, grow, and win,” said Davis in a statement released Monday. “This extension isn’t just about money — it’s about legacy. I want to bring another banner to the Dean Dome, and I’m all in for this team, this program, and this community.”
Reactions from the college basketball world have been swift and celebratory. Analysts praised both Davis’s loyalty and UNC’s proactive move to retain one of the nation’s most dynamic forwards in a competitive talent landscape.
With this extension, UNC not only retains a dominant player but sends a loud message: the Tar Heels are investing in greatness and are determined to remain at the pinnacle of college basketball.
The countdown to the 2025-2026 season just got a lot more exciting — and with RJ Davis leading the charge, Tar Heel fans have every reason to dream big.
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