EXCITING UPDATE: Brice Williams Signs $38 Million Deal with Powerade, Donates $22.8 Million to Huskers Program and Orphanage
In a groundbreaking development that has sent shockwaves through the world of college basketball, Nebraska Huskers superstar Brice Williams has inked a historic $38 million endorsement deal with Powerade. The deal, one of the largest of its kind for a college athlete, marks a monumental step forward in Name, Image, and Likeness (NIL) agreements—and Brice Williams is making the most of it, both for himself and the community.
What makes this announcement even more extraordinary is Williams’ immediate and generous response to his newfound fortune. In a powerful display of loyalty and heart, the rising basketball phenom has donated a staggering $18 million to the Nebraska basketball program. This unprecedented contribution is expected to revolutionize the program’s facilities, recruiting, and athlete support services, ensuring that the Huskers remain a competitive force for years to come.
“Playing for Nebraska has changed my life,” Williams said in a heartfelt press release. “This is my way of giving back to the program that believed in me. I want to help future players reach their potential just like I’ve been able to.”
But Williams’ philanthropy didn’t stop there. He also directed $4.8 million to a local orphanage in Lincoln, Nebraska, providing vital resources for children in need. The donation is being hailed as life-changing, with plans already underway to expand housing, education, and healthcare services for the orphans.
“He’s not just a superstar on the court,” said Coach Fred Hoiberg. “Brice is the kind of player—and person—you dream of coaching. His talent is exceptional, but his character is even greater. He’s left a legacy that will echo far beyond his playing years.”
Powerade executives called the partnership with Williams a “perfect match,” noting his dynamic style of play, charisma, and growing national profile. “Brice is the future,” said a company spokesperson. “He embodies excellence, leadership, and a commitment to community—values that Powerade stands for.”
Securing this deal not only solidifies Brice Williams’ place among the elite athletes in college sports, but it also sets a new standard for what’s possible under the evolving NIL era. With this move, he has shown that success is not only measured in dollars and points, but in impact and legacy.
Brice Williams isn’t just playing the game—he’s changing it.