“I Would’ve Stayed Four Years”: DeMarcus Cousins Says NIL Could’ve Kept Him at Kentucky
Boogie Reflects on Love for Big Blue Nation and How NIL Might Have Changed His Path
DeMarcus “Boogie” Cousins, one of the most dominant big men to ever don a Kentucky Wildcats jersey, recently opened up about how the NCAA’s new Name, Image, and Likeness (NIL) rules might have changed the course of his career. In a candid reflection, Cousins revealed that if NIL had been around during his college days, he likely would have stayed all four years in Lexington.
“I would’ve stayed four years,” Cousins said. “I loved the fans, I loved the program, and honestly, I wasn’t even sure I was ready for the NBA yet. But the money part — you just couldn’t turn that down back then.”
Cousins, who played one electrifying season for Kentucky in 2009–10 under head coach John Calipari, was a fan favorite known for his intensity, skill, and larger-than-life personality. He helped lead the Wildcats to an Elite Eight appearance and was a key part of a roster stacked with future NBA talent. After his freshman year, Cousins declared for the NBA Draft, where he was selected 5th overall by the Sacramento Kings.
But Boogie’s recent comments have struck a chord with the Big Blue Nation and sparked conversation about how NIL might have rewritten not only his story but also the trajectory of many other one-and-done stars. Under current NIL rules, student-athletes can now earn significant income from endorsements, appearances, merchandise sales, and more—all while maintaining college eligibility.
“At that time, it was like, ‘Go pro or miss out on your shot,’” Cousins explained. “Now these kids can make real money and still play for the school they love. That’s powerful.”
Cousins’ love for Kentucky and its fans has never been in question. He often praises the passionate atmosphere at Rupp Arena and the unwavering support of Big Blue Nation. He’s remained closely tied to the program, appearing at games, supporting players, and even mentoring younger Wildcats.
“There’s no place like Kentucky,” he said. “The energy, the love — it’s different. I felt that from day one.”
His comments come at a time when college basketball is undergoing a significant transformation. The NIL era has already changed recruiting, player retention, and the overall landscape of the sport. Players who might have left early for financial reasons are now weighing the benefits of staying in school longer, both for their development and earning potential.
Fans and former teammates reacted strongly to Cousins’ remarks, many echoing a common sentiment: imagining what a multi-year Boogie-led Kentucky team could have accomplished. With more time, he could have added to his legacy with potential Final Four runs or even a national championship.
While it’s impossible to rewrite history, Cousins’ reflection offers a glimpse into how much has changed — and how many more college legends might be born in the NIL era.
As for Boogie, he remains a Wildcat at heart. “Kentucky gave me everything,” he said. “If I could’ve stayed longer and still taken care of my family, I would’ve. No doubt.
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