BOOM: Florida Gators Sign 5-Star QB Darius Coleman to Record NIL Deal
GAINESVILLE, Fla. — The Florida Gators have landed another game-changing commitment, as 5-star quarterback Darius Coleman has officially signed a record-setting Name, Image, and Likeness (NIL) deal in conjunction with his commitment to play for the University of Florida. The agreement marks a new milestone in collegiate athletics and continues the Gators’ trend of securing elite talent through innovative NIL strategies.
Coleman, widely regarded as one of the top quarterbacks in the 2025 class, chose Florida over powerhouse programs like Georgia, Alabama, and Ohio State. Known for his dual-threat capabilities, elite arm strength, and high football IQ, Coleman has been on the radar of national scouts since his sophomore year. His NIL agreement, rumored to be worth well into seven figures, is the largest ever signed by a Florida football player to date.
This landmark deal underscores Florida’s aggressive and strategic approach to NIL, which has quickly positioned the program as a major player in college football’s evolving financial landscape. The announcement follows a wave of recent high-profile NIL deals involving Gators quarterbacks. In 2024, DJ Lagway—a fellow 5-star recruit—inked a lucrative NIL deal that helped propel Florida’s recruiting class into the national spotlight. Lagway’s success both on and off the field has made him a cornerstone of the Gators’ resurgence, and Coleman appears poised to follow in those footsteps.
“This is a transformational moment for our program,” said Florida head coach Billy Napier. “Darius is not only a phenomenal athlete but a leader, a scholar, and someone who understands the new dynamics of college football. We’re building something special here, and Darius’ commitment is a big step forward.”
Coleman’s NIL deal reportedly includes endorsements with national brands, digital media ventures, and personal branding initiatives. His agreement reflects the growing trend of high school athletes entering college with sophisticated marketing teams and business strategies already in place.
The impact of Coleman’s decision is expected to resonate well beyond Gainesville. With college football recruiting increasingly influenced by NIL opportunities, Florida’s ability to deliver on high-value deals without violating NCAA rules sends a clear message: the Gators are serious about winning, and they’re doing it by adapting to the modern era.
Darius Coleman will officially enroll at UF in January 2025, where he’s expected to compete immediately for playing time and continue building his brand as one of the sport’s brightest young stars. For now, Florida fans have every reason to celebrate—another elite QB is on the way, and the future looks brighter than ever.
BOOM.
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