ESPN REPORT: Oklahoma Sooners Head Coach Brent Venables Inks Groundbreaking $5 Million Endorsement Deal with Powerade, Donates to Program and Orphanages
In a groundbreaking development for collegiate athletics, ESPN reports that Oklahoma Sooners head football coach Brent Venables has signed a historic $5 million endorsement deal with Powerade. This marks one of the most lucrative personal endorsement deals for a college football coach and reflects Venables’ growing influence in the sport both on and off the field.
The deal, negotiated earlier this month, positions Venables as a national ambassador for Powerade, the popular sports drink brand owned by The Coca-Cola Company. Sources close to the agreement revealed that the partnership will include national advertising campaigns, community outreach initiatives, and Powerade’s presence in Oklahoma’s athletic facilities and events.
In a remarkable display of character and commitment to the greater good, Venables has pledged a substantial portion of his new earnings to causes close to his heart. He has donated $1 million of the endorsement deal back to the Oklahoma football program, aimed at enhancing player development, nutrition, academic support, and facility improvements.
But his generosity doesn’t stop there. Venables has also quietly contributed tens of thousands of dollars to local and international orphanages, underscoring his long-standing passion for youth development and humanitarian efforts. The coach, known for his fiery sideline demeanor and relentless work ethic, has consistently demonstrated a deep concern for the welfare of children and underserved communities.
“Football is a platform,” Venables said in a brief statement. “It’s about more than wins and losses. It’s about leaving a legacy that extends beyond the field. I’m incredibly blessed, and I want to use these blessings to make a meaningful impact.”
Venables, who took over the Sooners in 2022 following a long and successful stint as Clemson’s defensive coordinator, has brought a renewed sense of identity and toughness to the Oklahoma program. His commitment to discipline, integrity, and development has won the respect of players, fans, and alumni alike.
This latest move further cements his legacy as not only a coach but a transformational leader. Industry experts say the Powerade deal could open the door for more high-profile endorsement opportunities for college coaches, especially as the lines between amateur and professional sports continue to blur.
As the Sooners prepare for their debut SEC season in 2025, Venables’ leadership and vision — backed by his generosity and off-field partnerships — have given the program momentum and inspiration.
With this deal and his philanthropic efforts, Brent Venables is not just building a winning program — he’s building a lasting legacy.