Breaking: Florida Gators Guard Walter Clayton Jr. Secures Multi-Year $8.5M NIL Extension and Memorabilia Deal with Panini America, Donates 30% to Florida Gators Basketball Program
Gainesville, FL — In a groundbreaking move that underscores the growing power of Name, Image, and Likeness (NIL) in college sports, Florida Gators star guard Walter Clayton Jr. has signed a multi-year $8.5 million NIL extension and memorabilia partnership with Panini America, one of the nation’s top sports collectibles brands. The deal is among the largest for a college basketball player and signals Clayton’s rising profile on and off the court.
The contract includes exclusive rights for Panini to produce limited-edition trading cards, signed memorabilia, and digital collectibles featuring Clayton. In addition to financial compensation, the agreement grants Clayton creative input in design elements and charitable initiatives linked to the partnership.
In a stunning show of loyalty and leadership, Clayton has announced that 30% of his NIL earnings from the deal—an estimated $2.55 million—will be donated directly to the Florida Gators men’s basketball program. The contribution is expected to support team facilities, player development resources, nutrition programs, and future NIL opportunities for teammates.
“I’ve always said I wanted to leave a legacy that’s bigger than just basketball,” Clayton said in a press release Tuesday morning. “Florida gave me the platform to grow, and now I want to give back in a real way. This deal with Panini is more than just a business move—it’s an opportunity to elevate the entire Gator basketball family.”
Florida head coach Todd Golden praised Clayton’s decision, calling him “a model student-athlete and a leader on and off the floor.”
“Walter’s generosity is a game-changer for our program,” Golden said. “He’s not just investing in himself—he’s investing in his teammates and the future of Florida basketball.”
The Panini deal comes as Clayton prepares for what many analysts believe could be a breakout season. After averaging 17.6 points, 3.6 rebounds, and 2.6 assists last season, the 6’3” guard is projected as a potential NBA Draft pick in 2025. With this NIL extension, Clayton adds further validation to his growing stardom.
Panini America CEO Mark Warsop called Clayton “a dynamic talent and a true ambassador of the game,” emphasizing the company’s excitement in aligning with a player who blends athletic excellence with strong character.
As the NIL era reshapes college sports, Walter Clayton Jr.’s bold move may set a precedent for future athletes balancing personal success with program loyalty.