Breaking News: Missouri Tigers WR Luther Burden III Reportedly Turns Down $11.2M NIL Deal from Alabama to Stay Loyal to Mizzou
In a stunning development that underscores the growing tension between name, image, and likeness (NIL) opportunities and college loyalty, Missouri Tigers star wide receiver Luther Burden III has reportedly turned down an eye-popping $11.2 million NIL deal from the Alabama Crimson Tide. Sources close to the situation say Burden chose to remain at Missouri and finish what he started, citing loyalty, legacy, and belief in his team’s future as the driving forces behind his decision.
The offer, said to be one of the largest NIL packages ever extended to a non-quarterback, would have included substantial endorsements, marketing deals, and long-term branding opportunities. Alabama, known for reloading with elite talent every season, reportedly made Burden a priority in their bid to regain dominance in the SEC and the College Football Playoff.
But for Burden, the decision was about more than money.
“I came to Missouri to build something special,” Burden reportedly told teammates and coaches. “I believe in Coach Drinkwitz, I believe in my brothers in that locker room, and I believe we have unfinished business.”
Burden, a former five-star recruit from East St. Louis, Illinois, has been a game-changing force for the Tigers since his arrival. His dynamic playmaking ability, highlight-reel catches, and leadership have made him not just a fan favorite, but a symbol of Missouri’s rise in national relevance. In the 2024 season, he posted over 1,300 receiving yards and 12 touchdowns, helping lead the Tigers to a 10-win campaign and a major bowl appearance.
Missouri fans and alumni have erupted in support following the news, flooding social media with messages of admiration and gratitude. “Luther Burden just became a Mizzou legend forever,” one fan wrote on X (formerly Twitter). “You can’t put a price tag on heart and loyalty.”
While NIL has undeniably transformed college athletics, Burden’s choice offers a rare example of commitment in an era increasingly dominated by financial incentives. His decision may also further elevate Missouri’s recruiting and brand profile, signaling to top prospects that Columbia can be more than a stepping stone—it can be a destination.
With another season left before entering the NFL Draft, Burden now