BIG CONGRATULATIONS!: Bryce Underwood Signs $5.25 Million Contract with Nike as Best Young QB, Becomes the First to Achieve Historic Milestone
In a groundbreaking moment for high school football and sports marketing, Bryce Underwood, the nation’s top-ranked quarterback prospect, has officially signed a landmark $5.25 million endorsement deal with Nike — making him the highest-paid high school quarterback in history and the first to ink a contract of this magnitude at such a young age.
The historic agreement was announced Saturday, sending shockwaves through the sports world and highlighting the growing influence of NIL (Name, Image, and Likeness) deals across amateur athletics. At just 17 years old, Underwood has become a trailblazer, setting a new benchmark for future generations of student-athletes.
Underwood, a five-star QB out of Belleville High School in Michigan, has dominated the high school football scene since his freshman year. Known for his elite arm talent, pinpoint accuracy, and poise in the pocket, he has consistently drawn comparisons to NFL stars and is widely considered the best young quarterback in the country. His playmaking ability and leadership have helped guide Belleville to back-to-back state championships, and he recently committed to LSU, where expectations are sky-high.
The Nike contract not only recognizes Underwood’s extraordinary talent but also his marketability and influence in the new era of NIL. The $5.25 million deal includes endorsements, exclusive apparel campaigns, personal branding collaborations, and the potential for performance-based bonuses. This makes him the youngest football player to ever secure a multimillion-dollar contract with the sportswear giant — a historic millstone in both football and business.
“This is a dream come true,” Underwood said in a statement. “I’ve always looked up to athletes like LeBron, KD, and Patrick Mahomes — to be able to join the Nike family and represent the brand is an incredible honor. I’m just getting started.”
Nike echoed the excitement, releasing a statement that called Underwood “a generational talent whose future in football — and beyond — is limitless.”
Industry insiders are calling this move a turning point in the evolution of high school sports. Bryce Underwood’s deal not only solidifies his place as the top quarterback of his generation but also opens doors for other young athletes to dream bigger and aim higher.
With eyes now set on Baton Rouge, the nation eagerly awaits what’s next for this prodigy. One thing is certain: Bryce Underwood is already making history, and the game may never be the same again.