Tom Brady Donates $7 Million to Launch NIL Fund for Michigan Wolverines
Former NFL superstar invests in Wolverines’ future, creating one of the largest athlete support funds in the Big Ten
Tom Brady, legendary NFL quarterback and University of Michigan alumnus, is giving back to his alma mater in a big way. The seven-time Super Bowl champion has donated $7 million to establish a new Name, Image, and Likeness (NIL) fund aimed at supporting Michigan Wolverines athletes. The contribution marks one of the largest single donations dedicated to athlete NIL efforts in the Big Ten Conference, setting a new standard for alumni involvement in the evolving college sports landscape.
The fund, named the “TB12 Champions Fund,” is designed to help Michigan student-athletes capitalize on their personal brands, offering resources, financial backing, and mentorship to navigate the growing opportunities surrounding NIL deals. In addition to financial support, Brady’s initiative will also offer education and training in brand development, social media strategy, financial literacy, and contract negotiation.
“This is about more than money,” Brady said in a statement released Monday. “It’s about empowering these young men and women to take control of their futures, both on and off the field. Michigan gave me the foundation for my career, and I want to help give the next generation of Wolverines every advantage to succeed.”
University of Michigan Athletic Director Warde Manuel praised Brady’s generosity, calling the gift “transformational” and a “game-changer for Michigan Athletics.” He added, “Tom’s commitment is a testament to what Michigan means to its alumni. The TB12 Champions Fund will place our athletes among the best-supported in the nation.”
Brady’s donation comes at a pivotal time, as NIL policies continue to reshape college athletics. Since the NCAA began allowing athletes to profit from their name, image, and likeness in 2021, schools have raced to develop competitive NIL programs to attract and retain top talent. With Brady’s backing, Michigan now positions itself as a national leader in athlete support and development.
The TB12 Champions Fund is expected to begin operations this summer, with funding available for athletes across all sports. While many high-profile NIL deals have centered around football and basketball, the fund aims to ensure equitable access for athletes in all Michigan varsity programs.
Brady, who played quarterback at Michigan from 1996 to 1999, has often spoken fondly of his time in Ann Arbor. With this donation, he not only cements his legacy as one of the university’s most iconic figures but also becomes a key player in shaping the future of collegiate athletics.